Projo* vs Rip Cold Brew · Bay Area shelf head-to-head
Projo* and Rip Cold Brew, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Projo* is in more Bay Area grocersRip Cold Brew fields the deeper lineup
Projo*
Rip Cold Brew
13
brand power
15
1
products
4
1
categories
1
5
grocers
3
57.8¢
price per fl oz
48.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Projo*▭ Rip Cold Brew
Distribution · 30% of score21·13
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Projo*
no top category Rip Cold Brew doesn’t also play in.
only Rip Cold Brew
no top category Projo* doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Projo* · 3
only Rip Cold Brew · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Projo* · Rip Cold Brew