Protein Pints vs Breyers · Bay Area shelf head-to-head
Protein Pints and Breyers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Breyers is in more Bay Area grocersBreyers fields the deeper lineupProtein Pints sits further up the premium end
Protein Pints
Breyers
35
brand power
35
13
products
32
3
categories
1
4
subcategories
3
6
grocers
9
53.2¢
price per fl oz
17.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Protein Pints▭ Breyers
Distribution · 30% of score25·38
P
B
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score66·93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Protein Pints
only Breyers
no top category Protein Pints doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Protein Pints · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Protein Pints · Breyers
