Pukka vs Buddha Teas · Bay Area shelf head-to-head
Pukka and Buddha Teas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buddha Teas carries more Brand PowerBuddha Teas is in more Bay Area grocersBuddha Teas fields the deeper lineup
Pukka
Buddha Teas
19
brand power
35
5
products
29
1
categories
1
2
subcategories
2
5
grocers
9
41.7¢
price per item
99.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pukka▭ Buddha Teas
Distribution · 30% of score21·38
P
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pukka
no top category Buddha Teas doesn’t also play in.
only Buddha Teas
no top category Pukka doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pukka · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pukka · Buddha Teas
