Pure Leaf vs Tejava · Bay Area shelf head-to-head
Pure Leaf and Tejava, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tejava is in more Bay Area grocersPure Leaf fields the deeper lineup
Pure Leaf
Tejava
33
brand power
37
25
products
16
1
categories
1
2
subcategories
4
7
grocers
15
14.7¢
price per fl oz
13.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pure Leaf▭ Tejava
Distribution · 30% of score29·63
carried in 7 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pure Leaf
no top category Tejava doesn’t also play in.
only Tejava
no top category Pure Leaf doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tejava · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pure Leaf · Tejava
