Push Pop vs Dum Dums · Bay Area shelf head-to-head
Push Pop and Dum Dums, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Push Pop
no top category Dum Dums doesn’t also play in.
only Dum Dums
no top category Push Pop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Push Pop is, Dum Dums is too.
no exclusive doors — everywhere Dum Dums is, Push Pop is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Push Pop · Dum Dums
