Q-tips vs The Humble Co. · Bay Area shelf head-to-head
Q-tips and The Humble Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Humble Co. carries more Brand PowerThe Humble Co. is in more Bay Area grocersThe Humble Co. fields the deeper lineup
Q-tips
The Humble Co.
9
brand power
41
1
products
15
1
categories
3
1
subcategories
5
2
grocers
5
2.5¢
price per item
9.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Q-tips▭ The Humble Co.
Distribution · 30% of score8·21
Q
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score8
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Q-tips
no top category The Humble Co. doesn’t also play in.
only The Humble Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Q-tips · 1
only The Humble Co. · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Q-tips · The Humble Co.