Que Pasa vs Zack's Mighty · Bay Area shelf head-to-head
Que Pasa and Zack's Mighty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zack's Mighty carries more Brand PowerZack's Mighty is in more Bay Area grocersZack's Mighty fields the deeper lineup
Que Pasa
Zack's Mighty
17
brand power
25
7
products
10
1
categories
2
5
grocers
7
97.2¢
price per oz
97.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Que Pasa▭ Zack's Mighty
Distribution · 30% of score21·29
Q
Z
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score44·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Que Pasa
no top category Zack's Mighty doesn’t also play in.
only Zack's Mighty
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Que Pasa · 1
only Zack's Mighty · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Que Pasa · Zack's Mighty
