R.w. Knudsen Family vs Saltywater · Bay Area shelf head-to-head
R.w. Knudsen Family and Saltywater, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
R.w. Knudsen Family carries more Brand PowerR.w. Knudsen Family is in more Bay Area grocersR.w. Knudsen Family fields the deeper lineupSaltywater sits further up the premium end
R.w. Knudsen Family
Saltywater
59
brand power
13
46
products
2
3
categories
1
20
grocers
2
28.9¢
price per fl oz
36.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ R.w. Knudsen Family▭ Saltywater
Distribution · 30% of score83·8
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only R.w. Knudsen Family
only Saltywater
no top category R.w. Knudsen Family doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: R.w. Knudsen Family · Saltywater
