R.w. Knudsen Family vs Sunberry Farms · Bay Area shelf head-to-head
R.w. Knudsen Family and Sunberry Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
R.w. Knudsen Family carries more Brand PowerR.w. Knudsen Family is in more Bay Area grocersR.w. Knudsen Family fields the deeper lineupR.w. Knudsen Family sits further up the premium end
R.w. Knudsen Family
Sunberry Farms
59
brand power
9
46
products
2
3
categories
1
15
subcategories
2
20
grocers
1
$9.34
avg price
$12.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ R.w. Knudsen Family▭ Sunberry Farms
Distribution · 30% of score83·4
S
carried in 20 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only R.w. Knudsen Family
only Sunberry Farms
no top category R.w. Knudsen Family doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: R.w. Knudsen Family · Sunberry Farms
