R.w. Knudsen Family vs Vitalia · Bay Area shelf head-to-head
R.w. Knudsen Family and Vitalia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
R.w. Knudsen Family carries more Brand PowerR.w. Knudsen Family is in more Bay Area grocersR.w. Knudsen Family fields the deeper lineup
R.w. Knudsen Family
Vitalia
59
brand power
14
46
products
6
3
categories
2
15
subcategories
5
20
grocers
2
$9.34
avg price
$8.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ R.w. Knudsen Family▭ Vitalia
Distribution · 30% of score83·8
V
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only R.w. Knudsen Family
only Vitalia
no top category R.w. Knudsen Family doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: R.w. Knudsen Family · Vitalia