R.w. Knudsen Family vs Yakami Orchard · Bay Area shelf head-to-head
R.w. Knudsen Family and Yakami Orchard, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
R.w. Knudsen Family carries more Brand PowerR.w. Knudsen Family is in more Bay Area grocersR.w. Knudsen Family fields the deeper lineupYakami Orchard sits further up the premium end
R.w. Knudsen Family
Yakami Orchard
59
brand power
21
46
products
3
3
categories
1
15
subcategories
1
20
grocers
4
28.9¢
price per fl oz
$2.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ R.w. Knudsen Family▭ Yakami Orchard
Distribution · 30% of score83·17
Y
carried in 20 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only R.w. Knudsen Family
only Yakami Orchard
no top category R.w. Knudsen Family doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: R.w. Knudsen Family · Yakami Orchard
