Rancho Meladuco Date Farm vs True Dates · Bay Area shelf head-to-head
Rancho Meladuco Date Farm and True Dates, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rancho Meladuco Date Farm is in more Bay Area grocersTrue Dates fields the deeper lineup
Rancho Meladuco Date Farm
True Dates
14
brand power
18
3
products
6
1
categories
2
3
grocers
1
$15.29
avg price
$4.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rancho Meladuco Date Farm▭ True Dates
Distribution · 30% of score13·4
T
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rancho Meladuco Date Farm
no top category True Dates doesn’t also play in.
only True Dates
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rancho Meladuco Date Farm · 3
only True Dates · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rancho Meladuco Date Farm · True Dates