Reading Draft vs Virgil's · Bay Area shelf head-to-head
Reading Draft and Virgil's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Virgil's carries more Brand PowerVirgil's is in more Bay Area grocersVirgil's fields the deeper lineup
Reading Draft
Virgil's
0
brand power
35
3
products
21
1
categories
1
3
subcategories
4
1
grocers
12
$2.99
avg price
$7.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Reading Draft▭ Virgil's
Distribution · 30% of score4·50
R
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reading Draft
no top category Virgil's doesn’t also play in.
only Virgil's
no top category Reading Draft doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Reading Draft · 0
no exclusive doors — everywhere Reading Draft is, Virgil's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reading Draft · Virgil's