Real Salt vs La Baleine · Bay Area shelf head-to-head
Real Salt and La Baleine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Baleine fields the deeper lineup
Real Salt
La Baleine
20
brand power
21
2
products
5
1
categories
1
12
grocers
12
75.7¢
price per oz
27.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Real Salt▭ La Baleine
Distribution · 30% of score50·50
R
L
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Real Salt
no top category La Baleine doesn’t also play in.
only La Baleine
no top category Real Salt doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Real Salt · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Real Salt · La Baleine