Recess vs Waterloo Brewing · Bay Area shelf head-to-head
Recess and Waterloo Brewing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Recess carries more Brand PowerRecess is in more Bay Area grocersRecess fields the deeper lineupRecess sits further up the premium end
Recess
Waterloo Brewing
50
brand power
16
21
products
5
3
categories
1
14
grocers
3
37.0¢
price per fl oz
9.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Recess▭ Waterloo Brewing
Distribution · 30% of score58·13
carried in 14 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Recess
only Waterloo Brewing
no top category Recess doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Recess · Waterloo Brewing