Recess vs Wyld Cbd · Bay Area shelf head-to-head
Recess and Wyld Cbd, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Recess carries more Brand PowerRecess is in more Bay Area grocersRecess fields the deeper lineupRecess sits further up the premium end
Recess
Wyld Cbd
50
brand power
12
21
products
3
3
categories
1
14
grocers
1
37.0¢
price per fl oz
37.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Recess▭ Wyld Cbd
Distribution · 30% of score58·4
W
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score83·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Recess
only Wyld Cbd
no top category Recess doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Recess · Wyld Cbd
