Recoup Beverage vs Inner-eco · Bay Area shelf head-to-head
Recoup Beverage and Inner-eco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Inner-eco carries more Brand PowerInner-eco is in more Bay Area grocersInner-eco sits further up the premium end
Recoup Beverage
Inner-eco
14
brand power
20
3
products
4
1
categories
2
2
grocers
5
32.1¢
price per fl oz
$2.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Recoup Beverage▭ Inner-eco
Distribution · 30% of score8·21
R
I
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Recoup Beverage
no top category Inner-eco doesn’t also play in.
only Inner-eco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Recoup Beverage · 1
only Inner-eco · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Recoup Beverage · Inner-eco
