Red Barn vs Tata Raw · Bay Area shelf head-to-head
Red Barn and Tata Raw, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Barn carries more Brand PowerRed Barn is in more Bay Area grocersRed Barn fields the deeper lineupTata Raw sits further up the premium end
Red Barn
Tata Raw
20
brand power
12
12
products
4
2
categories
1
4
subcategories
2
3
grocers
1
$3.50
price per oz
$2.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Barn▭ Tata Raw
Distribution · 30% of score13·4
T
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Barn
only Tata Raw
no top category Red Barn doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Red Barn · 3
only Tata Raw · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Barn · Tata Raw