Red Star vs Kal · Bay Area shelf head-to-head
Red Star and Kal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Star is in more Bay Area grocers
Red Star
Kal
28
brand power
28
6
products
5
1
categories
1
14
grocers
2
$4.45
price per oz
$2.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Star▭ Kal
Distribution · 30% of score58·8
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Star
no top category Kal doesn’t also play in.
only Kal
no top category Red Star doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Star · Kal