Redmond vs Celtic Sea Salt · Bay Area shelf head-to-head
Redmond and Celtic Sea Salt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Redmond carries more Brand PowerRedmond sits further up the premium end
Redmond
Celtic Sea Salt
29
brand power
24
9
products
8
3
categories
1
7
grocers
7
$11.10
avg price
$11.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Redmond▭ Celtic Sea Salt
Distribution · 30% of score29·29
C
carried in 7 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Redmond
only Celtic Sea Salt
no top category Redmond doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Redmond · 2
only Celtic Sea Salt · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Redmond · Celtic Sea Salt
