Redmond vs La Baleine · Bay Area shelf head-to-head
Redmond and La Baleine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Redmond carries more Brand PowerLa Baleine is in more Bay Area grocersRedmond fields the deeper lineupRedmond sits further up the premium end
Redmond
La Baleine
29
brand power
21
9
products
5
3
categories
1
7
grocers
12
$1.27
price per oz
27.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Redmond▭ La Baleine
Distribution · 30% of score29·50
L
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Redmond
only La Baleine
no top category Redmond doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Redmond · 1
only La Baleine · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Redmond · La Baleine