Redmond vs Maldon · Bay Area shelf head-to-head
Redmond and Maldon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maldon carries more Brand PowerMaldon is in more Bay Area grocersRedmond fields the deeper lineupRedmond sits further up the premium end
Redmond
Maldon
29
brand power
40
9
products
5
3
categories
1
7
grocers
19
$1.27
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Redmond▭ Maldon
Distribution · 30% of score29·79
carried in 7 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Redmond
only Maldon
no top category Redmond doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Redmond · 0
no exclusive doors — everywhere Redmond is, Maldon is too.
only Maldon · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Redmond · Maldon
