Redwood Empire vs Michter's · Bay Area shelf head-to-head
Redwood Empire and Michter's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Michter's is in more Bay Area grocers
Redwood Empire
Michter's
20
brand power
23
3
products
3
2
categories
2
3
subcategories
3
1
grocers
3
$32.66
avg price
$56.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Redwood Empire▭ Michter's
Distribution · 30% of score4·13
R
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Redwood Empire
no top category Michter's doesn’t also play in.
only Michter's
no top category Redwood Empire doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Redwood Empire · 0
no exclusive doors — everywhere Redwood Empire is, Michter's is too.
only Michter's · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Redwood Empire · Michter's