Refresh Gum vs Spry · Bay Area shelf head-to-head
Refresh Gum and Spry, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spry carries more Brand PowerSpry is in more Bay Area grocersSpry fields the deeper lineupRefresh Gum sits further up the premium end
Refresh Gum
Spry
19
brand power
29
7
products
11
1
categories
1
4
grocers
8
31.0¢
price per item
16.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Refresh Gum▭ Spry
Distribution · 30% of score17·33
R
S
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Refresh Gum
no top category Spry doesn’t also play in.
only Spry
no top category Refresh Gum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Refresh Gum · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Refresh Gum · Spry
