Reign Total Body Fuel vs Celsius · Bay Area shelf head-to-head
Reign Total Body Fuel and Celsius, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celsius carries more Brand PowerCelsius is in more Bay Area grocersCelsius fields the deeper lineup
Reign Total Body Fuel
Celsius
11
brand power
52
3
products
36
1
categories
1
1
grocers
14
$3.99
avg price
$5.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Reign Total Body Fuel▭ Celsius
Distribution · 30% of score4·58
R
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reign Total Body Fuel
no top category Celsius doesn’t also play in.
only Celsius
no top category Reign Total Body Fuel doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Reign Total Body Fuel · 0
no exclusive doors — everywhere Reign Total Body Fuel is, Celsius is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reign Total Body Fuel · Celsius