Reign vs Monster Energy · Bay Area shelf head-to-head
Reign and Monster Energy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monster Energy carries more Brand PowerMonster Energy is in more Bay Area grocersMonster Energy fields the deeper lineup
Reign
Monster Energy
11
brand power
49
3
products
22
1
categories
1
1
grocers
13
$3.62
avg price
$4.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Reign▭ Monster Energy
Distribution · 30% of score4·54
R
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reign
no top category Monster Energy doesn’t also play in.
only Monster Energy
no top category Reign doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Reign · 0
no exclusive doors — everywhere Reign is, Monster Energy is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reign · Monster Energy