Rethink Ice Cream vs Cosmic Bliss · Bay Area shelf head-to-head
Rethink Ice Cream and Cosmic Bliss, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cosmic Bliss carries more Brand PowerCosmic Bliss is in more Bay Area grocersCosmic Bliss fields the deeper lineup
Rethink Ice Cream
Cosmic Bliss
0
brand power
34
2
products
19
1
categories
1
1
subcategories
3
2
grocers
13
$9.24
avg price
$9.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rethink Ice Cream▭ Cosmic Bliss
Distribution · 30% of score8·54
R
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rethink Ice Cream
no top category Cosmic Bliss doesn’t also play in.
only Cosmic Bliss
no top category Rethink Ice Cream doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rethink Ice Cream · 0
no exclusive doors — everywhere Rethink Ice Cream is, Cosmic Bliss is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rethink Ice Cream · Cosmic Bliss