Retro Sours vs Haribo · Bay Area shelf head-to-head
Retro Sours and Haribo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haribo carries more Brand PowerHaribo is in more Bay Area grocersHaribo fields the deeper lineup
Retro Sours
Haribo
10
brand power
45
3
products
58
1
categories
1
1
subcategories
7
1
grocers
13
$3.72
avg price
$4.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Retro Sours▭ Haribo
Distribution · 30% of score4·54
R
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Retro Sours
no top category Haribo doesn’t also play in.
only Haribo
no top category Retro Sours doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Retro Sours · 0
no exclusive doors — everywhere Retro Sours is, Haribo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Retro Sours · Haribo