Rich's vs Just Desserts · Bay Area shelf head-to-head
Rich's and Just Desserts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Desserts carries more Brand PowerJust Desserts is in more Bay Area grocersJust Desserts fields the deeper lineupJust Desserts sits further up the premium end
Rich's
Just Desserts
7
brand power
39
4
products
14
1
categories
2
2
subcategories
3
3
grocers
12
$23.77
avg price
$10.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rich's▭ Just Desserts
Distribution · 30% of score13·50
R
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rich's
no top category Just Desserts doesn’t also play in.
only Just Desserts
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rich's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rich's · Just Desserts