Rico vs A-sha · Bay Area shelf head-to-head
Rico and A-sha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
A-sha carries more Brand PowerA-sha is in more Bay Area grocersA-sha fields the deeper lineupA-sha sits further up the premium end
Rico
A-sha
12
brand power
35
3
products
18
1
categories
3
1
subcategories
5
1
grocers
5
16.2¢
price per fl oz
37.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rico▭ A-sha
Distribution · 30% of score4·21
R
A
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rico
no top category A-sha doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rico · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rico · A-sha
