Righteous vs Gelato Boy · Bay Area shelf head-to-head
Righteous and Gelato Boy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gelato Boy carries more Brand PowerRighteous is in more Bay Area grocersGelato Boy fields the deeper lineupGelato Boy sits further up the premium end
Righteous
Gelato Boy
15
brand power
32
2
products
16
1
categories
2
6
grocers
5
53.1¢
price per fl oz
66.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Righteous▭ Gelato Boy
Distribution · 30% of score25·21
R
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Righteous
no top category Gelato Boy doesn’t also play in.
only Gelato Boy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Righteous · 3
only Gelato Boy · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Righteous · Gelato Boy