Riot Energy vs Celsius · Bay Area shelf head-to-head
Riot Energy and Celsius, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celsius carries more Brand PowerCelsius is in more Bay Area grocersCelsius fields the deeper lineupCelsius sits further up the premium end
Riot Energy
Celsius
21
brand power
52
6
products
36
1
categories
1
5
grocers
14
17.3¢
price per fl oz
29.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Riot Energy▭ Celsius
Distribution · 30% of score21·58
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Riot Energy
no top category Celsius doesn’t also play in.
only Celsius
no top category Riot Energy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Riot Energy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Riot Energy · Celsius
