Rip Cold Brew vs Projo* · Bay Area shelf head-to-head
Rip Cold Brew and Projo*, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Projo* is in more Bay Area grocersRip Cold Brew fields the deeper lineup
Rip Cold Brew
Projo*
15
brand power
13
4
products
1
1
categories
1
3
grocers
5
48.5¢
price per fl oz
57.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rip Cold Brew▭ Projo*
Distribution · 30% of score13·21
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rip Cold Brew
no top category Projo* doesn’t also play in.
only Projo*
no top category Rip Cold Brew doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rip Cold Brew · 1
only Projo* · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rip Cold Brew · Projo*