Ritter Sport vs Violet Crumble · Bay Area shelf head-to-head
Ritter Sport and Violet Crumble, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ritter Sport carries more Brand PowerRitter Sport is in more Bay Area grocersRitter Sport fields the deeper lineup
Ritter Sport
Violet Crumble
41
brand power
23
34
products
8
3
categories
2
10
grocers
6
$2.01
price per oz
$1.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ritter Sport▭ Violet Crumble
Distribution · 30% of score42·25
V
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ritter Sport
only Violet Crumble
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ritter Sport · 4
only Violet Crumble · 0
no exclusive doors — everywhere Violet Crumble is, Ritter Sport is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ritter Sport · Violet Crumble