Ritz vs Cheez-it · Bay Area shelf head-to-head
Ritz and Cheez-it, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ritz is in more Bay Area grocers
Ritz
Cheez-it
47
brand power
44
24
products
25
2
categories
3
15
grocers
13
$5.28
price per oz
65.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ritz▭ Cheez-it
Distribution · 30% of score63·54
R
C
carried in 15 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score86·88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ritz
no top category Cheez-it doesn’t also play in.
only Cheez-it
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ritz · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ritz · Cheez-it
