Roar Organic vs Leisure Hydration · Bay Area shelf head-to-head
Roar Organic and Leisure Hydration, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Roar Organic carries more Brand PowerRoar Organic is in more Bay Area grocersLeisure Hydration sits further up the premium end
Roar Organic
Leisure Hydration
33
brand power
27
6
products
6
2
categories
1
13
grocers
11
15.1¢
price per fl oz
15.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roar Organic▭ Leisure Hydration
Distribution · 30% of score54·46
R
carried in 13 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roar Organic
only Leisure Hydration
no top category Roar Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Roar Organic · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roar Organic · Leisure Hydration
