Roku vs City Of London · Bay Area shelf head-to-head
Roku and City Of London, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Roku
City Of London
12
brand power
12
2
products
2
1
categories
1
2
grocers
2
$33.32
avg price
$37.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roku▭ City Of London
Distribution · 30% of score8·8
R
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roku
no top category City Of London doesn’t also play in.
only City Of London
no top category Roku doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Roku · 2
only City Of London · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roku · City Of London