Roli Roti vs Aneto · Bay Area shelf head-to-head
Roli Roti and Aneto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aneto carries more Brand PowerAneto is in more Bay Area grocersAneto fields the deeper lineupRoli Roti sits further up the premium end
Roli Roti
Aneto
27
brand power
41
3
products
7
2
categories
3
10
grocers
12
43.9¢
price per fl oz
27.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roli Roti▭ Aneto
Distribution · 30% of score42·50
R
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roli Roti
only Aneto
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Roli Roti · 3
only Aneto · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roli Roti · Aneto
