Rosas vs So Good So You · Bay Area shelf head-to-head
Rosas and So Good So You, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
So Good So You carries more Brand PowerSo Good So You is in more Bay Area grocersSo Good So You fields the deeper lineup
Rosas
So Good So You
20
brand power
39
6
products
15
3
categories
2
4
subcategories
3
3
grocers
6
$1.55
price per fl oz
$2.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rosas▭ So Good So You
Distribution · 30% of score13·25
R
S
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rosas
only So Good So You
no top category Rosas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rosas · 2
only So Good So You · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rosas · So Good So You
