Royal vs Dunar · Bay Area shelf head-to-head
Royal and Dunar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Royal is in more Bay Area grocers
Royal
Dunar
15
brand power
11
3
products
3
1
categories
1
2
subcategories
1
2
grocers
1
$20.53
avg price
$24.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Royal▭ Dunar
Distribution · 30% of score8·4
R
D
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Royal
no top category Dunar doesn’t also play in.
only Dunar
no top category Royal doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Royal · 2
only Dunar · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Royal · Dunar