Royal vs Khazana · Bay Area shelf head-to-head
Royal and Khazana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Khazana carries more Brand PowerKhazana fields the deeper lineup
Royal
Khazana
15
brand power
20
3
products
6
1
categories
2
2
subcategories
3
2
grocers
2
$20.53
avg price
$22.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Royal▭ Khazana
Distribution · 30% of score8·8
R
K
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Royal
no top category Khazana doesn’t also play in.
only Khazana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Royal · 1
only Khazana · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Royal · Khazana