ROYO BREAD CO. vs By The Way Bakery · Bay Area shelf head-to-head
ROYO BREAD CO. and By The Way Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
By The Way Bakery carries more Brand PowerBy The Way Bakery is in more Bay Area grocersBy The Way Bakery fields the deeper lineup
ROYO BREAD CO.
By The Way Bakery
9
brand power
21
2
products
7
1
categories
2
1
subcategories
3
1
grocers
2
$12.39
avg price
$12.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ ROYO BREAD CO.▭ By The Way Bakery
Distribution · 30% of score4·8
R
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only ROYO BREAD CO.
no top category By The Way Bakery doesn’t also play in.
only By The Way Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only ROYO BREAD CO. · 0
no exclusive doors — everywhere ROYO BREAD CO. is, By The Way Bakery is too.
only By The Way Bakery · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: ROYO BREAD CO. · By The Way Bakery