ROYO BREAD CO. vs Rubicon Bakery · Bay Area shelf head-to-head
ROYO BREAD CO. and Rubicon Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rubicon Bakery carries more Brand PowerRubicon Bakery is in more Bay Area grocersRubicon Bakery fields the deeper lineup
ROYO BREAD CO.
Rubicon Bakery
9
brand power
18
2
products
6
1
categories
3
1
subcategories
4
1
grocers
2
$12.39
avg price
$9.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ ROYO BREAD CO.▭ Rubicon Bakery
Distribution · 30% of score4·8
R
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only ROYO BREAD CO.
no top category Rubicon Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only ROYO BREAD CO. · 0
no exclusive doors — everywhere ROYO BREAD CO. is, Rubicon Bakery is too.
only Rubicon Bakery · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: ROYO BREAD CO. · Rubicon Bakery