Rubicon vs Cakes By Karl · Bay Area shelf head-to-head
Rubicon and Cakes By Karl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rubicon carries more Brand PowerRubicon is in more Bay Area grocersRubicon fields the deeper lineup
Rubicon
Cakes By Karl
47
brand power
30
25
products
20
1
categories
2
2
subcategories
5
15
grocers
1
$10.85
avg price
$18.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rubicon▭ Cakes By Karl
Distribution · 30% of score63·4
C
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rubicon
no top category Cakes By Karl doesn’t also play in.
only Cakes By Karl
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rubicon · Cakes By Karl
