Ruffles vs Kettle Brand · Bay Area shelf head-to-head
Ruffles and Kettle Brand, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kettle Brand carries more Brand PowerKettle Brand is in more Bay Area grocersKettle Brand fields the deeper lineup
Ruffles
Kettle Brand
36
brand power
56
23
products
52
1
categories
1
1
subcategories
2
9
grocers
21
82.9¢
price per oz
98.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ruffles▭ Kettle Brand
Distribution · 30% of score38·88
carried in 9 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ruffles
no top category Kettle Brand doesn’t also play in.
only Kettle Brand
no top category Ruffles doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ruffles · 1
only Kettle Brand · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ruffles · Kettle Brand
