Ruffles vs Pringles · Bay Area shelf head-to-head
Ruffles and Pringles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pringles is in more Bay Area grocersPringles fields the deeper lineupRuffles sits further up the premium end
Ruffles
Pringles
36
brand power
39
23
products
33
1
categories
1
1
subcategories
3
9
grocers
10
82.9¢
price per oz
70.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ruffles▭ Pringles
Distribution · 30% of score38·42
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ruffles
no top category Pringles doesn’t also play in.
only Pringles
no top category Ruffles doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ruffles · 2
only Pringles · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ruffles · Pringles
