Rw Garcia vs Crunchmaster · Bay Area shelf head-to-head
Rw Garcia and Crunchmaster, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crunchmaster carries more Brand PowerCrunchmaster is in more Bay Area grocersCrunchmaster fields the deeper lineup
Rw Garcia
Crunchmaster
25
brand power
43
8
products
21
2
categories
2
11
grocers
15
88.2¢
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rw Garcia▭ Crunchmaster
Distribution · 30% of score46·63
R
carried in 11 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rw Garcia
only Crunchmaster
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rw Garcia · 2
only Crunchmaster · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rw Garcia · Crunchmaster
