Saba Jam vs Friend In Cheeses Jam Co · Bay Area shelf head-to-head
Saba Jam and Friend In Cheeses Jam Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Friend In Cheeses Jam Co is in more Bay Area grocers
Saba Jam
Friend In Cheeses Jam Co
12
brand power
16
4
products
5
1
categories
1
1
subcategories
2
1
grocers
4
$2.67
price per oz
$2.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Saba Jam▭ Friend In Cheeses Jam Co
Distribution · 30% of score4·17
F
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Saba Jam
no top category Friend In Cheeses Jam Co doesn’t also play in.
only Friend In Cheeses Jam Co
no top category Saba Jam doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Saba Jam · 1
only Friend In Cheeses Jam Co · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Saba Jam · Friend In Cheeses Jam Co