Salt Point vs Nutrl · Bay Area shelf head-to-head
Salt Point and Nutrl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Salt Point is in more Bay Area grocers
Salt Point
Nutrl
27
brand power
29
7
products
7
3
categories
1
2
grocers
1
$10.70
avg price
$3.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Salt Point▭ Nutrl
Distribution · 30% of score8·4
N
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Salt Point
only Nutrl
no top category Salt Point doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Salt Point · 1
only Nutrl · 0
no exclusive doors — everywhere Nutrl is, Salt Point is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Salt Point · Nutrl