San Diego Tempeh vs Surata Soy Foods · Bay Area shelf head-to-head
San Diego Tempeh and Surata Soy Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only San Diego Tempeh
no top category Surata Soy Foods doesn’t also play in.
only Surata Soy Foods
no top category San Diego Tempeh doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Surata Soy Foods is, San Diego Tempeh is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: San Diego Tempeh · Surata Soy Foods
